Jerry Mander's books should be on the curriculum of every schoolchild. As someone who has worked in the (counter) advertising industry - also known as the subvertizing industry - for many moons he knows a thing or two of the devious tactics employed by corporate monsters in order to sell you shit (that you do not need). Everyone should read Four Arguments for the Elimination of Television and should be embarrassed if they haven't. Likewise, everyone should read In the Absence of the Sacred and should be embarrassed yet again if they haven't. When you do read these books you will, irrespective of how knowledgeable you are on the subject, be gifted with insight into the wiley ways of the modern incorporated world. Mander does not mince his words. And for this alone he should be commended.
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